DEFINE Marketing
Driven to elevating your brand in a saturated market
definebythelma@gmail.com
07507469170
About
me
I am a digital marketing graduate with B2B digital marketing experience specialising in social media marketing or management, content marketing ,graphic design and content creation.
I am passionate about finding unique solutions to elevate the presence of brands in the currently saturated market and provide solutions to engage with consumers.
RESEARCH
SOSTAC stands for :
S: Situation Analysis ( Market trends Competitor /SWOT analysis, digital inventory, content audit and consumer insight.
PROCESS
Customer interaction
I conduct research to help us outline our objectives while learning from past transactions and interactions with consumers. In order to do so l use a method called the
SOSTAC method.
SeTTING
OBJECTIVES
O: Objectives: SMART goals (Specific, Measurable, Achievable, Realistic and Timely).
OUTLINING TACTICS &ACTIONS
T: Tactics: This is the allocation of digital resources or communication resources that are required to achieve the objectives set.
A:Actions: indicate how and when these will be utilised. This is shown using digital plan timelines and content plans
MEASURING & MONITORING PERFORMANCE
DEVELOPING A STRATEGY
S: Strategy: Target Audience based on current consumers and future consumers based on the marketing mix (product, place, price, people, process and physical evidence/packaging).
Current Brand Perception Map : How consumers perceive and review the brand
C: Control: This is the use of analytics to assess the viability of the strategy, tactics and actions at achieving the set objectives.
This is done via Key Performance Indicator reports monthly and every quarter depending on the timeline set for the objective.
The process illustrated:
services
GRAPHIC DESIGN
Social Media
management
- Creating optimising company pages on multiple platforms
- Content creation
- Content planning and scheduling
Public Relations
- Planning press releases with directors to ensure they reflect brand messaging
- Collaborating with the directors for press releases
- Email Signatures
- Product Specification Sheets
- Product Posters
- Social media posts & covers
Website Audit
- Keyword Ranking
- Website Optimisation
Customer Service
- Communicating with consumers on a daily basis
- Problem solving
- Demonstrating product benefits and knowledge
Previous work
graphic design
Email Signatures
before
After
(final Version)
Drafts
Drafts
Previous work
graphic design
Product
Specification
Sheets
Previous work
Social Media Management
Previous work
Social Media Management
Product Education Posts
Previous work
Signage
Experience
Sales and Marketing assistant
2023-2024, Ecotech Europe
education
BA Digital Marketing
2023, University of Birmingham
Thelma Moyo
Get in touch
Email:
definebythelma@gmail.com
phone:
07507469170